When we launched 4Front Studios, we made a promise: help 100 local businesses improve their marketing, no strings attached. That became our Mission 100. Here's what we learned.

Last week, two nights at Gist Wine Shop turned into a masterclass in why local government matters — and why the people of Sioux Falls are ready to lead the change that's already here.

In 2010, I broke a school deadlift record so my brothers would someday see our family name on the wall — and know we belonged there. Sixteen years later, James didn't just find that record. He shattered it. Then he won a national championship. I've never been prouder, and I've never been more sure of why I'm running.

Last week's mayoral forum covered infrastructure, vibrancy, and opportunity. Those aren't just campaign themes. They're the questions every Sioux Falls family is already living. Here's what I took from the forum — and why it should matter to all of us.

Dance has been part of my life since my godmother taught me ballroom as a teenager — and through breakdancing crews in college. Then life got busy and I stepped away. In 2024, Dancing with the Sioux Falls Stars brought me back. What happened next led me to LiRa Dance Theatre, a professional stage, and a harder question: what happens to a city when its artists stop finding reasons to stay?

If you're a registered voter in Sioux Falls, you have a vote in the At-Large A race — no matter what neighborhood you live in. But representing the whole city means more than being on everyone's ballot. It means asking a harder question: are we building a city that works for all of us, or just some of us?

Smithfield was my dad's first chance. A war refugee with no networks, no safety net — it gave him a paycheck, a foothold, and a pathway to dignity. When the City Council voted on Smithfield's future, that's the story I was carrying.

As a kid, I didn't just watch my parents build a business from scratch — I helped translate it. That early education is why I've spent my adult life showing up for Sioux Falls entrepreneurs, and why I'm running to make sure this city works for every founder who dares to start something.

Three years of applying. Three years of refining, listening, and coming back. I'm honored to share that I've been selected as a TEDxSiouxFalls 2026 speaker — and the talk I get to give is the most personal thing I've ever put into words.

Everyone's Irish on St. Patrick's Day. But the luckiest thing isn't the green or the candy or the crowd. It's getting to call Sioux Falls home — and watching this city show up for itself, one parade at a time.

Yesterday I sat on a panel and helped teach others how to run for office. I've been through Leadership South Dakota, Leadership Sioux Falls, and Leaders of Tomorrow. But the credential was never the point — the showing up was.

Run for Something endorsed us. No outside funding. No outside agenda. Just a signal that what we're building in Sioux Falls is real.

A mentor once told me to practice the job you want before you have it. That's what this campaign season has been about — showing up in the rooms where decisions get made, listening, and working to close the gap between City Hall and your kitchen table.

We're within 90 days of June 2nd — and that means it's time to get signs in yards, on fences, and across every corner of this city. Here's how you can help us show Sioux Falls what this movement looks like.

Two hundred signatures. Dozens of conversations. Porches, driveways, and doors across Sioux Falls. We're officially on the ballot — and we didn't get here alone. A thank you to everyone who made it happen, and what comes next.

Meet and greets, public forums, listening sessions, community gatherings — here's your full look at our events calendar and how to get involved with the Vince for Sioux Falls campaign between now and the June 2nd election.

Thousands of Sioux Falls neighbors line the streets for the St. Patrick's Day Parade every year. This March 14th, we want you on the inside of the ropes with us. Walk, ride, or just show up — there's a spot for you. Read more →

When my dad arrived in Sioux Falls in 1993, he did what so many newcomers did — he went to work at Smithfield. He worked those lines so our family could eventually stand on its own feet. That story isn't unique. And that's exactly why this moment matters.

Health. Happiness. Prosperity — not just for your household, but for your neighbors, your community, your city. That's the wish of Lunar New Year. And honestly? It's the same wish behind everything I'm running on. Chúc Mừng Năm Mới, Sioux Falls.

Chef Marcela and my brother Tony don't cook from the same tradition. But on February 9, they built a menu you won't find anywhere else — Vietnamese technique meets Latin soul. What happened that night felt like a proof of concept for everything I believe about Sioux Falls.